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José Francisco Fernández Serna
Managing Director | CEO | Board Member | Board Advisor | Food Ingredients, Food Processing, Agrifood & FoodTech Industry Leader | Mentor | World Agriculture Forum Council Member (WAF)
United Arab Emirates
Venture Partner & Startup Mentor at Founder Institute
Skills
Executive Leadership Entrepreneurship Venture Capital +5
Languages
Spanish English French
Venture Partner & Startup Mentor
Founder Institute
Board Member
Official Chamber of Commerce of Spain in the UAE (Spanish Business Council)
Managing Director
e-motionfoods
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Partnership Programs :
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Target Location :
Target Locations
About Me
José Francisco Fernández Serna is a global executive, entrepreneur, and venture partner with deep expertise in food ingredients, food processing, and agrifood innovation. As Managing Director of e-motionfoods and a member of the World Agriculture Forum Council, he bridges the gap between traditional agribusiness and emerging food technologies. With decades of experience across Europe, Latin America, and the Middle East, José supports startups and enterprises navigating the future of food systems, from sustainability to supply chain transformation.
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Highlights & Achievements
- Managing Director of e-motionfoods, driving innovation in food ingredients and processing.
- Board Member and Advisor to several FoodTech and AgriTech companies.
- Council Member of the World Agriculture Forum (WAF), shaping global discussions on sustainable agriculture and food systems.
- Founder, angel investor, and venture partner supporting early-stage FoodTech ventures.
- Startup Mentor at Founder Institute actively advising early-stage startups on scaling, fundraising, and go-to-market strategies.
- Trusted mentor in global accelerator networks supporting innovation in agribusiness and climate-resilient food systems.
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Why You Should Collaborate with Me
- AgriFood Innovation Leadership – Backing innovation in food processing, ingredients, and climate-resilient agri-solutions.
- Cross-Border Market Expansion – Extensive experience scaling food ventures across Europe, MENA, and LATAM.
- Venture & Strategic Investment – Supporting startups and funds with deep sector expertise and capital alignment.
- Global Policy & Food Security – Driving food system change via international policy forums and sustainable development.
- Startup Mentorship & Advisory - Providing valuable insights and support to accelerate startup’s growth and success.
- Marketing & Event Collaborations - Creating impactful events and share knowledge in global business and entrepreneurship.
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Blogs
Skills
Executive Leadership Entrepreneurship Venture Capital Agrifood FoodTech Startup Mentor Founder Institute Feature Mentor Investor
Languages
Spanish English French
Similar People
AgriFood Venture Advisory & Investment
Supporting founders and VCs focused on disrupting the food value chain—from ingredients and processing to sustainable agriculture—with capital, strategic guidance, and global connections.
Sustainable Food Systems Collaboration
Partnering with stakeholders to drive transformation in food sustainability, supply chain resilience, and climate-smart agriculture.
Board Advisory & Strategic Partnerships
Offering board-level insight and strategic collaboration to FoodTech and ingredient innovation companies.
Startup Mentorship & Advisory
Mentoring startups on refining business models, securing investment, and scaling efficiently, particularly in cross-border markets. My background in venture capital and business development enables me to offer hands-on advice to guide companies from seed stage to growth.
Marketing & Event Collaborations
Collaborating on events, webinars, and speaking engagements that highlight entrepreneurship, global business strategies, and social impact. These events aim to increase awareness and engagement on critical business issues in the global economy.
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