About Me

José Francisco Fernández Serna is a global executive, entrepreneur, and venture partner with deep expertise in food ingredients, food processing, and agrifood innovation. As Managing Director of e-motionfoods and a member of the World Agriculture Forum Council, he bridges the gap between traditional agribusiness and emerging food technologies. With decades of experience across Europe, Latin America, and the Middle East, José supports startups and enterprises navigating the future of food systems, from sustainability to supply chain transformation.

Highlights & Achievements

• Managing Director of e-motionfoods, driving innovation in food ingredients and processing.
• Board Member and Advisor to several FoodTech and AgriTech companies.
• Council Member of the World Agriculture Forum (WAF), shaping global discussions on sustainable agriculture and food systems.
• Founder, angel investor, and venture partner supporting early-stage FoodTech ventures.
• Startup Mentor at Founder Institute actively advising early-stage startups on scaling, fundraising, and go-to-market strategies.
• Trusted mentor in global accelerator networks supporting innovation in agribusiness and climate-resilient food systems.

Why You Should Collaborate with Me

• AgriFood Innovation Leadership – Backing innovation in food processing, ingredients, and climate-resilient agri-solutions.
• Cross-Border Market Expansion – Extensive experience scaling food ventures across Europe, MENA, and LATAM.
• Venture & Strategic Investment – Supporting startups and funds with deep sector expertise and capital alignment.
• Global Policy & Food Security – Driving food system change via international policy forums and sustainable development.
• Startup Mentorship & Advisory - Providing valuable insights and support to accelerate startup’s growth and success.
• Marketing & Event Collaborations - Creating impactful events and share knowledge in global business and entrepreneurship.