Technology Partners
Are you a tech provider looking to grow your reach through seamless customer data integration?
The Twilio Segment Technology Partner Program is your gateway to getting your product in front of 25,000+ leading companies. This program helps technology partners like you integrate, connect, and embed with Twilio Segment’s Customer Data Platform—supporting customer engagement and boosting business growth.
🌟 Key Benefits of the Program:
- Access to partner portal – Full access to resources and tools throughout the partner journey.
- Referral fee eligibility – Earn for qualified net new referrals and upsells (with signed referral addendum).
- Self-serve training – On-demand courses to upskill engineering, developer, and support teams.
- Partner listing – Gain exposure on Twilio Segment’s partner page.
- Partner tier badge – Promote your status with a verified badge on your site and assets.
- Automated account mapping – Cross-reference your customers with Twilio Segment via Crossbeam.
- Joint marketing – Eligible partners can co-invest in demand gen campaigns with Market Development Funds (MDFs).
- Dedicated partner management – Personalized support for silver and gold (invite-only) partners.
- Product roadmap reviews – Get insights into Segment’s product direction (for higher-tier partners).
- Go-to-market resources – Access to sales enablement, blogs, content marketing, and more.
✅ Eligibility Criteria:
- Agreement to Twilio Terms of Service
- Launch a joint solution that embeds, integrates, or connects with Twilio Segment
- Submit joint solution materials (documentation, customer collateral, etc.)
- Publish customer success stories (1 for Registered, 2 for Bronze, 3 for Silver & Gold)
- Complete joint go-to-market business plan (Silver & Gold only)
- Enable automated account mapping via Crossbeam
- Influence revenue requirements:
Bronze: $100K+
Silver: $500K+
Gold: $1M+
🤝 Notable Partners
Join trusted platforms like HubSpot, Mailchimp, Klaviyo, and Zapier already working with Twilio Segment.
❓ How to Get Started
- Apply – Submit your application and expect a reply in ~3 weeks.
- Learn – Access the demo environment and certification program.
- Launch – Work with the Segment team to go to market together.
💡 Why partner with Segment
Segment’s Customer Data Platform is used by over 25,000 companies to collect, clean, and load all of their first-party customer data—from mobile, web, POS, CRM, email, and more—into hundreds of tools with the flip of a switch.
- 9,000 integrations enabled / month - Get noticed by Segment's customers and become one of the 9,000 total integrations they enable each month.
- 2x conversion rates - Accelerate onboarding with 30 second setup flows. Partners who embed a Segment OAuth flow in their app report 2x their average conversion rate.
- 40% higher retention - Retain more customers with improved data quality. Partners who integrate with Segment report mutual customers are 40% more likely to renew.
Frequently asked questions
3 Faq
Why partner with Segment
Segment’s Customer Data Platform is used by over 25,000 companies to collect, clean, and load all of their first-party customer data—from mobile, web, POS, CRM, email, and more—into hundreds of tools with the flip of a switch.
9,000 integrations enabled / month
Get noticed by Segment's customers and become one of the 9,000 total integrations they enable each month.
2x conversion rates
Accelerate onboarding with 30 second setup flows. Partners who embed a Segment OAuth flow in their app report 2x their average conversion rate.
40% higher retention
Retain more customers with improved data quality. Partners who integrate with Segment report mutual customers are 40% more likely to renew.
How do I get started?
Apply
Join Twilio Segment by submitting your application. Every application is reviewed by a partner manager. Expect to hear back within 3 weeks. If you’re a fit, we’ll contact you with the agreement and next steps.
Learn
Dive deep into the Twilio Segment product by accessing a demo environment and learn more about it in our free certification program.
Launch
Work with the Segment team on joint go-to-market activities to help your customers fully realize the power of their first-party data.
What are my benefits?
Once your integration is live, unlock the benefits of Twilio Segment
See why Twilio was named a Leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025.
Become an expert
Gain certification on Twilio to better serve your customers.
Access a dedicated team
Work with Segment's partner team for sales support, co-marketing initiatives, and proofs of concept.
Grow your business
Fuel sales with go-to-market opportunities that amplify your brand exposure and generate qualified leads.
End User
Segment
Size :
501-1000
Location :
United States
Industry:
Marketing and Advertising
Person's name
Title of the person
Partnership Program :
Target Partner Location :
Worldwide
Target Partner Persona :
Technology providers building integrations, customer data platforms, SaaS products, developer tools, and embedded software solutions.
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