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X-Mode’s location data platform maps over 15% of the US population monthly. Our panel powers attribution and customer segment based solutions for over 25+ companies in ad-tech, fin-tech, market research, and real estate.
After receiving a late-night drunk call in 2013, Josh built Drunk Mode, a mobile app that prevents users from drunk dialing and keeps them safe on nights of going out. As the app grew in popularity across U.S. college campuses, the Drunk Mode team developed additional features that included location-based features such as Find My Drunk and Breadcrumbs to enhance campus safety. To continue its momentum and start generating revenue, Drunk Mode began monetizing location data in 2015. During this time, our team saw two major opportunities for disruption in the location data industry: data licensees’ need for high-quality location data and publishers looking for additional monetization strategies. Thus, the X-Mode Location Data Network was born leveraging the core technology from our Drunk Mode application that became the foundation of the XDK, which was first released in Q2 2017 and now powers X-Mode’s location platform as of today. As we grew our location network, we realize the possibilities for our data solutions are endless and continue to explore how X-Mode and our trusted partners can use location.