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5&5 Studios

Tokyo marketing agency that helps international consumer brands enter and grow in Japan.

🇯🇵 Tokyo, Japan

Marketing & advertisingPerformance marketingInfluencer marketingSocial mediaJapan market entry

5&5 Studios is a marketing agency based in Tokyo. It describes itself as a Japan growth partner for international consumer brands. It helps brands enter and scale in Japan through performance marketing, creative localization, influencer partnerships and social media. Its team of performance marketers, creative producers and creator specialists works bilingually, and clients deal directly with the people doing the work.

Open to

  • Customers & pilots

Invites enquiries from brands that need paid advertising, influencer marketing, social media management, content production or part-time marketing leadership for Japan. Its contact page also welcomes agency and partnership collaborations. It says it replies within one business day.

Services

Service

Advertising

Paid media strategy built for Japan's platforms, from awareness to conversion.

Who it's for: International consumer brands that want to grow in Japan

  • Channel strategy, creative testing, and audience and offer testing
  • Tracking and measurement setup, reporting and budget allocation
  • Covers platforms such as Meta, Google, YouTube, LINE, Yahoo Japan, TikTok, Amazon and Rakuten
Service

Influencer Marketing

Vetted creator partnerships that build social proof for a brand in Japan.

Who it's for: International consumer brands launching products or needing creator content in Japan

  • Creator sourcing, vetting, outreach and contract negotiation
  • Briefing, usage rights and review against Japan's anti-stealth marketing rules
  • Paid amplification of content that performs well, with reporting against goals
Service

Social Media Management and Content Creation

Platform-specific content strategy, plus video, copy and ad creative made for Japanese audiences.

Who it's for: International consumer brands building a presence in Japan

  • Native, platform-specific social content strategy
  • Video, copy and ad creative localized for Japan

Customers

Works with international consumer brands with roughly $1M or more in global revenue, including brands with no presence in Japan yet. Sectors served are e-commerce and D2C, beauty and wellness, travel and hospitality, food and beverage, consumer tech and apps, and education and e-learning.

Traction

Updated Oct 2026
4+Average return on ad spend (ROAS)
$5M+Advertising spend managed
200+Influencer partnerships run in Japan
10+Ad platforms operated in Japan
30M+Organic reach delivered on one client program

Team