Brand strategy venture studio that helps funds and their portfolio companies with positioning.
🇬🇧 London and Los Angeles · Founded 2013 · Just me
Iaculus is a brand strategy venture studio founded by Arcui Usoara. It describes itself as a plug-and-play studio that helps venture funds reduce risk in their portfolios through brand strategy and strategic positioning. It works with companies from validation through traction to scale, and in situations such as pivots, market expansion, mergers and acquisitions, and brand refreshes. Its site lists London and Los Angeles as its locations.
The site invites companies to start a project through its contact form or to book a call.
Finds how a company differs from its market and defines its positioning and brand ecosystem.
Who it's for: Venture funds, portfolio companies and founders
Develops the visual identity and brand systems a company needs to grow across platforms.
Who it's for: Startups and scaling companies
Plans go-to-market campaigns and community-led growth.
Who it's for: Startups and scaling companies
Venture capital funds, limited partners, founders and portfolio companies. The site mentions work in cybersecurity, sustainability, energy, edtech, and food and beverage. It targets companies that are pivoting, entering new markets, going through mergers and acquisitions, or scaling toward $100M in annual recurring revenue.
