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Synnovate

Consulting firm that helps companies evaluate, enter and grow in the Japanese market.

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ConsultingJapan market entryBusiness developmentMarketing strategyDigital transformation

Synnovate is a consulting firm that helps companies evaluate, enter, grow and succeed in the Japanese market. It offers market entry strategy, growth advisory for SMEs and startups, interim leadership and digital omnichannel services. It was founded and is led by Timothy Connor, a bilingual and bicultural longtime resident of Tokyo with 25 years of experience in consumer related businesses. The firm states experience across consumer and luxury goods, energy, leisure, financial services and media.

Services

Service

SYNNOVATE Launch

Japan market entry and growth strategy.

Who it's for: Companies that want to launch or grow a business in Japan

  • Market insight: market information, competitive analysis and consumer insight
  • Go-to-market strategy and launch roadmap
  • Sales and distribution channel identification and partnership setup
Service

SYNNOVATE Growth Advisory

Growth strategies for SMEs and startups in Japan.

Who it's for: SMEs and startups launching in Japan, growing in Japan or preparing to scale

  • Launch consulting, product market fit and planning for scale
  • Marketing strategy, distribution and sales channel review
  • SME transformation from founder led to professional CEO led
Hours package, Discovery project, or 3-month retainer
Service

SYNNOVATE Strategic Leadership

Interim C-level leadership and leadership search for Japan operations.

Who it's for: Companies launching Japan operations or not satisfied with their growth in Japan

  • Helps identify the right leadership profile for a business in Japan
  • Provides experienced executives in full-time or semi full-time roles
  • Covers launch, growth and transformational leadership

Customers

Companies entering or growing in the Japanese market, including SMEs and startups. The firm cites experience in consumer and luxury goods, energy, leisure, financial services and media.

Traction

Updated Oct 2026

The site states more than 20 years of success in the Japanese market, and 25 years of consumer business experience for its founder.

Team