About
Anna Silifonova is a marketing agency founder serving as Founder at 5&5 Studios, a Tokyo-based agency that helps international consumer brands enter and grow in Japan. Before starting the agency in 2024, she worked in media activation at Essence from 2021 to 2024, first as Media Activation Executive and then as Senior Media Activation Executive. Earlier she was a Marketing Analyst at ADCINQ and an Operations Manager at SAMI Ltd. She holds a master's degree in Language and Information Science from the University of Tokyo. Anna brings an agency-operator perspective on paid advertising, influencer partnerships, social media management and content localization for the Japanese market. Her work gives her direct exposure to how foreign brands test, launch and scale customer acquisition in Japan across English and Japanese. Anna is particularly relevant to conversations around Japan market entry, performance marketing, influencer and social media strategy, and adapting a brand's message for Japanese customers.