💡 What's in it for you?

1. Governance & Commercial Strategy Advisory
   Receive trusted guidance on building robust governance frameworks and sustainable revenue models for growth-stage ventures.
2. APAC Market Expertise
   Leverage deep understanding of cross-cultural business development and regional market nuances to accelerate expansion.
3. Go-to-Market & Pricing Leadership
   Tap into proven strategies that have delivered multi-million dollar growth and exceeded targets in leading SaaS and AI businesses.
4. Startup Mentorship & Ecosystem Support
   Benefit from hands-on advisory in innovation programs and venture studios tailored to early-stage company scaling.
5. Strategic Risk & Stakeholder Alignment
   Navigate complex operational and strategic challenges with expert insights for balanced decision-making.

🏆 Highlights & Achievements

• Led pricing strategies at Salesforce Asia, generating $344M+ in commercial impact
• Directed APAC go-to-market initiatives at Microsoft, driving 32.7% growth and exceeding budget by $7M
• Built LAPIS APAC into a boutique venture studio specializing in commercial strategy and market validation
• Served as advisor to NTU Innovation & Entrepreneurship and Singapore’s National GRIP program
• Developed frameworks for commercial governance and sustainable revenue across multiple tech ventures

🧑🏻‍💻 About Me

I am a seasoned technology commercialization and governance professional specializing in APAC market development, strategic risk management, and sustainable revenue growth.

At LAPIS APAC, a boutique venture studio I lead, I focus on commercial strategy, market validation, and operational excellence to help early-stage ventures scale efficiently across the region.

Previously, I drove impactful commercial initiatives at Salesforce Asia, where I led pricing strategies resulting in $344M+ commercial impact, and at Microsoft, where I directed APAC go-to-market efforts that achieved 32.7% growth and exceeded budget targets by $7M.

Beyond corporate leadership, I actively contribute as an advisor for NTU Innovation & Entrepreneurship and Singapore’s National GRIP program, supporting startups to build viable business models and governance practices.

My expertise includes:

• Commercial governance and sustainable revenue modeling
• APAC market dynamics and cross-cultural business development
• Strategic risk assessment and stakeholder alignment
• Operational foundations for effective oversight

I am passionate about governance roles that leverage my commercial experience and regional insights to drive thoughtful, sustainable decision-making.

🔎 Who I Am & What I Stand For?

With over two decades of expertise in technology commercialization and governance across the Asia Pacific region, I am dedicated to driving sustainable business growth through strategic leadership and commercial rigor. My journey spans scaling SaaS and AI businesses, with a core focus on building strong operational foundations and governance frameworks that enable lasting impact.

Having held senior commercial leadership roles at Salesforce Asia and Microsoft, I bring a deep understanding of market dynamics and stakeholder alignment to every venture I support. Today, through LAPIS APAC and advisory roles in Singapore’s innovation ecosystem, I champion early-stage startups with pragmatic commercial strategies and validated market approaches.

For me, success is grounded in substance — fostering trust and delivering consistent value to empower founders and partners in navigating complex markets.

🧩 Why Partner With Me?

• Gain trusted commercial and governance expertise tailored to the APAC tech ecosystem
• Access practical strategies that deliver measurable revenue growth and operational strength
• Collaborate with a seasoned leader focused on substance, trust, and long-term impact
• Benefit from deep regional insights combined with global best practices
• Enhance your governance and strategic decision-making capabilities

🤝 Let’s Build Strong Foundations for Growth Together!

Whether you’re a startup founder, investor, or innovation leader, I’m here to help navigate the complexities of commercial strategy and governance in APAC.

📩 Let’s connect and explore collaboration opportunities!

LinkedIn: https://www.linkedin.com/in/soyyykim/