Company Name
Size :
501-1000
Location :
United States
Industry:
Marketing and Advertising
Person's name
Title of the person
Technology Partners
Are you a tech provider looking to grow your reach through seamless customer data integration?
The Twilio Segment Technology Partner Program is your gateway to getting your product in front of 25,000+ leading companies. This program helps technology partners like you integrate, connect, and embed with Twilio Segment’s Customer Data Platform—supporting customer engagement and boosting business growth.
Partnership Program :
Target Partner Location :
Worldwide
Target Partner Persona :
Technology providers building integrations, customer data platforms, SaaS products, developer tools, and embedded software solutions.
🌟 Key Benefits of the Program:
- Access to partner portal – Full access to resources and tools throughout the partner journey.
- Referral fee eligibility – Earn for qualified net new referrals and upsells (with signed referral addendum).
- Self-serve training – On-demand courses to upskill engineering, developer, and support teams.
- Partner listing – Gain exposure on Twilio Segment’s partner page.
- Partner tier badge – Promote your status with a verified badge on your site and assets.
- Automated account mapping – Cross-reference your customers with Twilio Segment via Crossbeam.
- Joint marketing – Eligible partners can co-invest in demand gen campaigns with Market Development Funds (MDFs).
- Dedicated partner management – Personalized support for silver and gold (invite-only) partners.
- Product roadmap reviews – Get insights into Segment’s product direction (for higher-tier partners).
- Go-to-market resources – Access to sales enablement, blogs, content marketing, and more.
âś… Eligibility Criteria:
- Agreement to Twilio Terms of Service
- Launch a joint solution that embeds, integrates, or connects with Twilio Segment
- Submit joint solution materials (documentation, customer collateral, etc.)
- Publish customer success stories (1 for Registered, 2 for Bronze, 3 for Silver & Gold)
- Complete joint go-to-market business plan (Silver & Gold only)
- Enable automated account mapping via Crossbeam
- Influence revenue requirements:
Bronze: $100K+
Silver: $500K+
Gold: $1M+
🤝 Notable Partners
Join trusted platforms like HubSpot, Mailchimp, Klaviyo, and Zapier already working with Twilio Segment.
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âť“ How to Get Started
- Apply – Submit your application and expect a reply in ~3 weeks.
- Learn – Access the demo environment and certification program.
- Launch – Work with the Segment team to go to market together.
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đź’ˇ Why partner with Segment
Segment’s Customer Data Platform is used by over 25,000 companies to collect, clean, and load all of their first-party customer data—from mobile, web, POS, CRM, email, and more—into hundreds of tools with the flip of a switch.
- 9,000 integrations enabled / month - Get noticed by Segment's customers and become one of the 9,000 total integrations they enable each month.
- 2x conversion rates - Accelerate onboarding with 30 second setup flows. Partners who embed a Segment OAuth flow in their app report 2x their average conversion rate.
- 40% higher retention - Retain more customers with improved data quality. Partners who integrate with Segment report mutual customers are 40% more likely to renew.
Frequently asked questions
3 Faq
Why partner with Segment
Segment’s Customer Data Platform is used by over 25,000 companies to collect, clean, and load all of their first-party customer data—from mobile, web, POS, CRM, email, and more—into hundreds of tools with the flip of a switch.
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9,000 integrations enabled / month
Get noticed by Segment's customers and become one of the 9,000 total integrations they enable each month.
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2x conversion rates
Accelerate onboarding with 30 second setup flows. Partners who embed a Segment OAuth flow in their app report 2x their average conversion rate.
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40% higher retention
Retain more customers with improved data quality. Partners who integrate with Segment report mutual customers are 40% more likely to renew.
How do I get started?
Apply
Join Twilio Segment by submitting your application. Every application is reviewed by a partner manager. Expect to hear back within 3 weeks. If you’re a fit, we’ll contact you with the agreement and next steps.
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Learn
Dive deep into the Twilio Segment product by accessing a demo environment and learn more about it in our free certification program.
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Launch
Work with the Segment team on joint go-to-market activities to help your customers fully realize the power of their first-party data.
What are my benefits?
Once your integration is live, unlock the benefits of Twilio Segment
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See why Twilio was named a Leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025.
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Become an expert
Gain certification on Twilio to better serve your customers.
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Access a dedicated team
Work with Segment's partner team for sales support, co-marketing initiatives, and proofs of concept.
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Grow your business
Fuel sales with go-to-market opportunities that amplify your brand exposure and generate qualified leads.
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