Company Name
Size :
>1000
Location :
United States
Industry:
Information Technology and Services
Person's name
Title of the person
Partnership Program :
Target Partner Location :
Worldwide
Target Partner Persona :
Technology company, reseller, ISV, or service provider
IBM Partner Plus
Are you a technology company, reseller, ISV, or service provider looking to sell, build, or service IBM’s cloud, AI, and hybrid solutions?
IBM Partner Plus is IBM’s unified partner program, offering incentives, tools, and support across selling, building, and servicing IBM technologies.
🌟 Key Benefits of the Program:
By joining Partner Plus, you unlock access to:
- Competitive incentives
A simplified incentive structure consistent across IBM’s portfolio—Power, Storage, Software, Cloud, SaaS, and support offerings. You also gain real-time visibility into your earnings and which deals are eligible. - Go-to-market support
Demand generation resources, marketing automation with concierge support, ready-to-execute partner marketing kits, and co-marketing capabilities to help accelerate campaigns. - Training & upskilling
Access to IBM’s training and proficiency badges at no cost. On-demand and live learning environments, plus working with IBM Partner Technical Specialists to deepen your technical capacity. - Build with IBM technology
Partners can develop solutions embedding IBM’s AI, cloud, hybrid, and software services. - Sell IBM technology
You can transact IBM offerings to clients, leveraging incentives, deals, and enablements. - Service IBM technology
Delivered by system integrators and consultancies, this track helps you provide consulting, deployment, and managed services. IBM invests in technical and go-to-market support to enable service partners.
✅ Eligibility Criteria:
- Be a legal business (company / organization) able to enter contracts with IBM
- Register a company profile in IBM Partner Plus (if not already existing)
- Create or use an existing IBMid (IBM account) for partner access
- Select a “motion” / partner type (Sell, Build, Service) under which your organization wishes to participate
- Accept IBM’s Partner Plus terms, agreements, and legal contracts (such as Business Partner Agreement (BPA), Embedded Solution Agreement (ESA), or CMR agreements)
- Select a preferred IBM distributor (or channel partner) where applicable and agree to that distribution route
- Commit to or demonstrate competence (via training, certifications, or “badges”) in relevant IBM technologies to qualify for higher tiers or incentives
- Achieve or show revenue / sales performance targets (especially at Silver, Gold, Platinum levels) in IBM offerings
- Maintain active engagement in the program (e.g. ongoing training, proficiency, solution validation, usage of IBM tools)
- If building or embedding IBM technology: your solution may need to be validated or generally available (GA) to be listed or co-sold in IBM’s marketplace
Notable Partners
Well-known companies such as Accenture, Capgemini, Cognizant, Deloitte, EY, HCLTech, LTIMindtree, NTT DATA, TCS, Tech Mahindra, Wipro, Atman, CogniTech Systems LTD are joining hands with IBM.
Frequently asked questions
14 Faq
Is IBM Partner Plus designed for small businesses or larger enterprises?
IBM Partner Plus is designed for businesses of all sizes—from small startups to large enterprises—looking to collaborate with IBM and leverage innovative technology.
What industries does IBM Partner Plus focus on? What type of organizations join IBM Partner Plus?
IBM Partner Plus supports a broad range of partners within the technology sector, including those in the Computer Services Industry, Managed Service Providers, Hardware Server Providers, IT Consulting firms and other.
What types of partnership are available?
IBM Partner Plus is designed to support a diverse range of partnerships, including those focused on selling, building, and servicing IBM technologies. The program offers an end-to-end journey for business partners to grow and scale their business through three main partnership types:
- Sell: Sell partners focus on reselling IBM solutions to their clients. The more IBM-certified trainings you undertake and the more sales you make, the faster you’ll rise through the partnership tiers — so the more you learn, the more you earn. Each new tier will unlock greater levels of investment, support, and capabilities designed to bring your goals within reach.
- Build: Build partners are generally Independent Software Vendors (ISVs) and Managed Service Providers (MSPs). Partners can easily embed IBM technology to add capabilities or build a new commercial solution. Partners receive hands-on guidance from IBM experts to build and go-to-market faster.
- Service: Service partners provide consulting and implementation services to clients. Advancement is determined by the number of proficiency badges earned by their team members and the scale of their revenue.
What resources will I get as an IBM Partner Plus member?
- Competitive incentives. Best-in-class business investments and added sales incentives, co-marketing opportunities, and support to expand your client base
- Insider access. All the technology, expertise, and educational resources IBMers get, along with the tools and resources needed to put you in control of your earnings
- Go-to-market support. Enhanced demand generation resources, tools and funds powered by deeper levels of investment from IBM
Can IBM Partner Plus help me grow my revenue?
Yes, IBM Partner Plus includes performance-based incentives and tools designed to help partners increase revenue and close deals faster.
Are there certifications or training programs available for partners?
Yes, partners have insider access to IBM Training, which offers certifications, training courses, and workshops to help partners build their expertise and stay competitive.
What marketing support does IBM Partner Plus provide?
Partners can gain access to co-marketing funds, ready-to-execute partner marketing campaigns, and a marketing automation platform to accelerate your go-to-market strategy and drive demand.
Can I collaborate directly with IBM experts?
Yes, IBM Partner Plus facilitates collaboration with IBM technical and sales experts to support your business and customers.
How do I become an IBM Partner Plus member?
You can apply online through the IBM Partner Plus website by completing the registration form.
Do I need to sign a formal agreement to join?
Yes, you’ll need to sign a partnership agreement outlining the terms and conditions of your membership.
Can I join IBM Partner Plus if I’m already partnering with another company?
Yes, IBM Partner Plus allows businesses to collaborate with IBM even if they have existing partnerships with other technology providers.
What kind of support will I receive as an IBM Partner Plus member?
IBM Partner Plus Support helps partners succeed by providing fast, expert assistance across tools, access, and program-related needs. Partners can easily submit and manage support cases, access global help centers, and connect with IBM experts for personalized guidance.
Is there onboarding assistance available for new members?
Yes, IBM offers onboarding resources, walkthroughs, and guides to help new partners get started once they join.
Where can I find training and certification resources?
Training and certification resources are available through the IBM partner portal, which you’ll gain access to upon joining. Most of the trainings and resources are available at no cost.
End User
Other Collab Calls