Lenovo
Size :
>1000
Location :
United States
Industry:
Information Technology and Services

Yang Yuanqing
Chairman & CEO
Partnership Program :
Target Partner Location :
Worldwide
Target Partner Persona :
Resellers, IT, Developers
Lenovo Business / PC and Devices Partner
Are you a reseller of Lenovo PCs, laptops, workstations, or endpoint devices who wants to join Lenovo’s PC / Smart Devices channel?
Lenovo’s “Business Partner” / “PC / Devices” partner path is for those reselling Lenovo’s PC, laptop, workstation and related smart device products.

🌟 Key Benefits of the Program:
- Access to innovative resources (sales tools, marketing support) to grow business.
- Rewards & incentives, discounts & rebates.
- Programs & finance options.
- 1% Quarterly Rebate on Purchase After $25,000
✅ Eligibility Criteria:
- Become a Lenovo Business Partner (sign up/log in) to participate.
- Sell Lenovo PCs, devices & enterprise hardware solutions.
Rich Text

Frequently asked questions
20 Faq
What are Reseller Benefits?
Reseller Benefits are the exclusive perks and advantages gained by businesses that resell products from a manufacturer like Lenovo. These benefits include free shipping, large order support, tax-exempt purchase automation, and priority fulfillment. Additionally, resellers enjoy savings through partner pricing, direct-to-member rebates, and volume rebates. They also receive personalized support, access to infrastructure solutions, PC services, and sales acceleration tools, enhancing their ability to provide comprehensive tech solutions to their clientele efficiently and effectively.
How do IT resellers benefit from exclusive discounts?
As an IT reseller, you can access exclusive discounts that allow you to offer competitive pricing to your customers. These savings increase your profit margins and make your business more attractive to potential clients, helping you stay ahead in a competitive market.
What kind of marketing support do technology resellers typically receive?
Technology resellers usually receive various forms of marketing support, such as customized marketing materials, co-branded campaigns, and access to promotional tools. This support helps you create effective marketing strategies that reach a broader audience and drive more sales.
How can training resources benefit resellers in the tech industry?
Training resources equip you with the necessary product knowledge, sales skills, and marketing strategies to effectively promote and sell tech products. This training empowers you to engage confidently with customers, address their needs, and ultimately close more sales.
What is a value-added reseller (VAR) and how can it benefit my business?
A value-added reseller (VAR) not only sells products but also offers additional services or benefits, enhancing the overall value proposition. This approach differentiates your business, attracts more customers, and increases your sales potential by providing a more comprehensive solution.
How can investing in website development help a tech reseller thrive online?
Investing in website development helps you manage orders, facilitate direct delivery to customers, and enhance the overall online shopping experience. A well-designed website boosts your online presence, attracts more visitors, and converts them into loyal customers.
Why do many companies start as resellers in the tech industry?
Many companies start as resellers in the tech industry because it allows them to offer a wide range of products without the need for extensive research and development. By partnering with established brands like Lenovo, they can leverage the reputation and quality of these products to attract customers. This business model minimizes initial investment and risk while providing exclusive perks, savings, and access to tech specialists, enabling quick market entry and customer base building.
How can offering value-added services enhance my reseller business?
Offering value-added services sets you apart from competitors by providing additional benefits beyond the product itself. This approach increases customer satisfaction, encourages repeat business, and enhances your overall value proposition, leading to higher sales and loyalty.
What should I consider when choosing a tech manufacturing company to partner with?
Consider the manufacturing units’ product quality, program offerings, support, and the structure of the reseller program. Ensure that they provide competitive advantages, reliable products, and the necessary resources to help you succeed in your reseller business.
What kind of support can I expect from Lenovo if I want to start an IT reseller business?
Lenovo provides tools, resources, financing, and additional benefits to support your IT reseller business. This includes marketing support, training resources, and exclusive discounts to help you grow your business and achieve success in the reselling venture.
How can exclusive discounts help attract more customers to my reseller business?
Exclusive discounts enable you to offer competitive pricing, making your products more appealing to customers. This affordability attracts more buyers, increases sales volume, and builds customer loyalty, all of which contributes to the growth of your reseller business.
What are the advantages of purchasing products at wholesale prices and reselling them?
Purchasing products at wholesale prices allows you to enter the market with lower costs and higher profit margins. This low-risk approach enables you to own and operate a product-based business without the need for extensive product development or inventory management.
How does Lenovo's marketing support contribute to the success of resellers?
Lenovo's marketing support helps resellers create customized campaigns, promotions, and advertisements. This assistance enables you to effectively market Lenovo products, reach a wider audience, and drive more sales, ultimately contributing to the success of your reseller business.
How can expanding product offerings benefit my reseller business?
Expanding your product offerings allows you to cater to a broader range of customer needs and preferences. This diversification enhances your revenue streams, differentiates your business from competitors, and positions you as a one-stop solution for customers' tech needs.
What impact can market support have on my sales performance as a tech reseller?
Marketing support can significantly boost your sales performance by helping you create effective marketing campaigns. This support attracts more customers, increases brand visibility, and drives sales, enabling you to meet and exceed your sales targets.
How does partnering with Lenovo enhance my sales strategies as a tech reseller?
Partnering with Lenovo provides you with training, marketing support, and exclusive discounts. These resources enhance your sales techniques, broaden your customer reach, and improve your ability to close deals, making your sales strategies more effective and profitable.
What opportunities do tech resellers have to grow their business by partnering with Lenovo?
Tech resellers partnering with Lenovo can access exclusive discounts, marketing support, training resources, and a wide range of products. These opportunities enable you to expand your customer base, increase sales, and grow your business successfully.
How does access to exclusive discounts help resellers attract more customers?
Exclusive discounts allow you to offer competitive pricing, making your products more attractive to customers. This affordability leads to increased sales, customer loyalty, and a competitive edge in the market, helping you grow your reseller business.
How does Lenovo's support for resellers contribute to their business growth?
Lenovo provides tools, resources, and opportunities that help you enhance your sales strategies, reach more customers, and increase revenue. This support enables you to achieve your business goals, driving growth and success in your reseller venture.
How can Lenovo help individuals who are interested in starting a tech reseller business?
Lenovo offers tools, resources, financing, and support to help you start and grow your tech reseller business. This assistance includes marketing support, training, and exclusive discounts, providing a strong foundation
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