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Gusto

Payroll, Benefits, HR Software for Small Businesses

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Person's name

Gusto

CEO

Target Location :

Worldwide

>1000

United States

Computer Softwares

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Partnership Programs :

Affiliate Service Technology
Anchor 1
Co-Invest
Co-Cause
Co-Develop
Co-Supply
Co-Marketing
Co-Sell

Simplified. Payroll, HR, benefits.

 

Join 300,000+ small and medium-sized businesses that take care of their people with Gusto.

Run payroll in minutes with smart technology.

 

  • Payroll takes just a few clicks

Plus, we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for.

Learn more about payroll →

 

  • Sync hours with payroll

Gusto automatically calculates and syncs your team’s hours, PTO, and holidays with payroll. Plus, we help you stay compliant with alerts, software integrations, and more.

See all time tools →

 

  • State tax registration in all 50 states

Have a remote team? Easily register for payroll taxes in all 50 states. Gusto has everything you need to stay compliant.

Learn more about Gusto global →

 

Our High-Level Solution


Gusto is tackling these challenges with a refreshingly simple, integrated platform that automates and streamlines payroll, benefits, and HR. We provide expert support, allowing businesses to focus on what really matters—building incredible workplaces. By combining our financial expertise with easy-to-use tools, Gusto enables organizations to deliver a seamless employee experience. Our vision is to make every workplace more human, efficient, and equitable.

Our Products and Services

 

Gusto’s platform offers a full suite of services designed to solve the problems businesses face:

  • Payroll: We automate payroll, handle tax filings, and ensure compliance, allowing companies to run payroll in minutes.
  • Benefits: From health insurance to 401(k) plans, we make it simple for businesses to offer top-tier benefits, helping employees plan for a secure future.
  • HR Tools: With features like time tracking, PTO management, and certified HR experts at your fingertips, Gusto makes people operations stress-free.
  • Compliance & Support: Gusto keeps businesses compliant with changing tax laws and regulations while offering ongoing support through a dedicated team.

Why You Should Partner with Us


By partnering with Gusto, you are joining a mission to solve critical issues businesses face today. We offer the tools, resources, and expertise to help companies of all sizes create better workplaces. As we continue to evolve, we invite you to be part of our journey to revolutionize how businesses manage their teams, improving not just payroll and benefits, but the entire employee experience.

How It All Started


Our story began in 2012 when Gusto (then ZenPayroll) set out with a simple mission: make payroll easier. What started as a small startup, fueled by a passion to simplify payroll processes, quickly grew into a comprehensive people platform. Our founders realized that businesses needed more than just payroll solutions—they needed a way to truly support and empower their teams. That vision led to the development of Gusto, a platform that simplifies payroll, benefits, and HR for businesses across the country. Today, Gusto has become a trusted partner for companies looking to create exceptional work environments.

Call to Action


We’re on a mission to make work meaningful for everyone, everywhere. We invite you to collaborate with us and be part of a movement that’s transforming workplaces across the nation. Whether you’re a developer looking to integrate new solutions, a service provider ready to expand your reach, or a business leader aiming to simplify operations, Gusto is here to help you make a meaningful impact. Join us and let’s make work better together.

Highlights and Achievements

 

Serving over 300,000 businesses nationwide.

Processing tens of billions of dollars in payroll annually.

Trusted by thousands of companies to provide health insurance, 401(k), and other employee benefits.

A fast-growing team driven by the passion to make work meaningful for every business and every employee.

Committed to values like integrity, service, and ownership that guide our mission and inspire our growth.

Gusto Developer Account

Ask

Set up a Gusto Developer account and integrate your app with Gusto’s platform to streamline data sharing and reduce manual entry.

Follow the app development process using Gusto’s resources, checklist, and tools.

Promote your app and track its performance to optimize for better results.

Offer

Access to Gusto’s API for building integrations with their platform.

Tools, resources, and a demo environment to assist in app development.

Issuance of production API keys upon approval.

Marketing support including creating a tutorial video and strategy for app promotion.

Ability to track your app’s performance, usage, and feedback for ongoing improvement.

Opportunities for perks and rewards based on app performance.

People Advisory Certification Program

Ask

Participate in the People Advisory Certification program to grow your career and firm by building a profitable People Advisory practice.

Utilize Gusto’s people platform to provide advisory services to clients.

Commit 5-6 hours to complete the certification or accelerator programs.

Offer

Gain expertise in payroll, benefits, and people operations.

Learn conversation skills and frameworks for advisory services.

Accelerator Program: Earn 4.0 CPE credits and learn service packaging, pricing, staffing, and sales training.

Marketing tools, conversation starters, and templates for your advisory practice.

Official People Advisor or Accelerator badges and certificates.

Free subscription for your firm to Gusto’s services if not already a partner.

Affiliate Partner - Gusto Affiliate Program

Ask

Promote Gusto's payroll, benefits, and HR platform to your audience of US-based business owners, CEOs, accountants, or HR professionals.

Offer

A generous 120-day cookie tracking window to ensure conversions, along with access to multiple conversion-optimized landing pages and banners to maximize your affiliate marketing success. Affiliates benefit from the support of a dedicated team, as well as special offers, bonuses, and incentives every month to boost engagement. Gusto’s partner services include full-service payroll with automatic tax filing, integrated medical, dental, and vision benefits for employees, direct access to certified HR experts, time tracking and PTO management, compliance assistance with tax laws and regulations, and friendly customer support.

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