Once upon a time, in May 2021, a group of forward-thinking individuals united with a vision to transform influencer marketing. Fueled by passion and a belief in authenticity, they established BeUnique.

Starting humbly, their determination never wavered. By January 2022, BeUnique marked a significant achievement: 100 models on their platform, each with a distinct voice.

As time progressed, BeUnique expanded. In March 2022, they welcomed a new team member who shared their enthusiasm for connecting influencers with brands, enhancing their capacity for innovation.

By February 2023, BeUnique reached another milestone, acquiring 100 shops and hosting a successful influencers event, uniting creators worldwide to collaborate and inspire.

During this period, the team realized the importance of a brand identity that mirrored their values. Thus, in February 2023, BeUnique transformed into PrettyPass.Under their new name, PrettyPass flourished. By November 2023, they cultivated a community of 600 members, empowering them to pursue their passions through influencer marketing.

In February 2024, PrettyPass secured their first partnership with international restaurant booking comapny, solidifying their role as a leading influencer marketing agency, focusing on inbound tourism in Japan.

With a commitment to authentic connections and impactful collaborations, PrettyPass aimed to expand across Asia, shaping the future of influencer marketing with creativity and excellence.