Who We Are

Square started with a simple belief: everyone should be able to participate and thrive in the economy. Founded in 2009, Square has grown from a tool that empowered small business owners to accept credit cards into a multifaceted platform that helps businesses of all sizes. We’re committed to developing tools that democratize access to commerce, allowing entrepreneurs, artists, and creators to grow their visions, businesses, and communities. Today, Square stands as a trusted partner to millions of businesses worldwide, helping them scale, innovate, and navigate an ever-evolving landscape with confidence.

The Problem We’re Tackling

Commerce is challenging, especially for small and medium-sized businesses that often face significant barriers to entry and growth. From complex payment structures and financial inaccessibility to operational inefficiencies and rising competition, business owners must overcome hurdles to keep up and thrive in today’s fast-paced market. Additionally, financial exclusion leaves many without access to fair and affordable banking options, impacting growth potential and the ability to innovate.

Products & Services

Square offers a comprehensive ecosystem of products and services that cater to the unique needs of businesses, helping them overcome common challenges and unlock growth potential. Here’s how our core solutions align with our mission:

1. Payments & Point-of-Sale Solutions

Our payment processing and POS tools make it easy for businesses to accept payments anywhere, from in-store to online. Square’s mobile-friendly POS systems provide a seamless checkout experience, empowering even the smallest businesses to take secure payments and manage transactions without the need for complex systems. With built-in payment analytics, business owners gain insights into customer trends, helping them make data-driven decisions.

2. E-commerce & Online Presence

For businesses moving online or expanding digital operations, Square offers e-commerce platforms that support online store creation, delivery, and pickup. Our integrations allow businesses to sell across social media channels, offering a streamlined digital shopping experience. Square’s online solutions lower the barrier for businesses to reach a broader customer base and thrive in an increasingly digital market.

3. Banking & Financial Services

We provide banking and cash flow solutions that address financial accessibility issues faced by small businesses. With tools like Square Checking and Square Savings, businesses can manage funds directly, enabling faster access to revenue. Our loans and credit offerings empower businesses to invest in their growth without relying on traditional, often restrictive lending practices.

4. Payroll & Employee Management

Square Payroll and HR tools are designed to simplify workforce management, from paying employees to tracking time and managing benefits. This suite helps reduce administrative overhead and ensures employees are paid accurately and on time, addressing a significant operational pain point for many small businesses.

5. Business Analytics & Reporting

With built-in reporting and analytics, Square enables business owners to track performance and identify trends. These insights help owners make strategic decisions, optimize inventory, and improve customer service—all of which drive profitability and growth.

6. Marketing & Customer Engagement

Square’s marketing tools help businesses connect with their customers through email, social media, and loyalty programs. From automated email campaigns to customer feedback management, we support business owners in building relationships and enhancing customer loyalty, increasing retention and encouraging repeat business.