The Human Signal: Cross-Border Sales From London To Japan

Why do some startups win customers overseas while others struggle, even with a better product? The answer often isn't the product. It's the human signal: trust, communication, relationships, and understanding how people buy in different markets.

​Join Julio Alejandro Calanche, Founder of SABI, for an interactive workshop as he shares practical lessons from selling across international markets, from London to Japan. Moderated by Erdinc Ekinci, this session will explore the realities of cross-border sales, cultural nuances, and the strategies founders can use to build trust and accelerate international growth.

​Whether you're planning to enter Japan, expand beyond your home market, or sharpen your global sales approach, this workshop will give you practical insights you won't find in a playbook. It's an honest conversation about what really drives cross-border business success.

​Agenda:

• ​Welcome & Introduction

• ​Workshop: The Human Signal: Cross-Border Sales From London to Japan