Jet Son is a Serial Entrepreneur, and Technical Product Leader who has built and scaled startups across North America, East Asia, and Southeast Asia. Today, he leads TrendRider.io, a fintech platform that uses structural intelligence, real-time analysis, and adaptive AI to simplify trading, thus empowering investors to cut through market noise and make confident decisions.

With a focus on new product development, go-to-market strategy, and cross-border scaling, Jet Son has helped global tech firms thrive in Asia. At TomTom, he spearheaded product strategy and localization for Asia Pacific, shaping mapping, navigation, and routing solutions for industries ranging from automotive to delivery, ride-sharing, and enterprise. At Apple, he contributed to the launch of Siri in Southeast Asia, deepening his expertise in AI-driven consumer technologies.

As an entrepreneur and startup mentor, Jet Son supported founders and tech organizations in Japan, Hong Kong, Malaysia and beyond, guiding them on product-market fit, localization, fundraising, and scaling. Bridging global product vision with local execution, Jet Son helped entrepreneurs navigate cultural, technical, and market complexities in multiple industry verticals such as Finance, Social Media, Geo-Technologies, and HR.

He is also one of the featured mentors of Founder Institute Japan Chapter, Korea Chapter, and Taiwan Chapter.