A partnership pitch is important because it is the first step in building a relationship with another company or organization. A strong pitch can help establish trust and demonstrate the potential value of the partnership. It can also help you secure resources and support that can help your business grow and succeed.
Effective partnership pitches are well-researched, clearly outline the benefits of the partnership for both parties, and propose a specific plan for how the partnership will work. They also address any potential challenges or risks and follow up on any questions or concerns the potential partner may have. If you would like to learn more about the benefits of strategic partnerships per company stage, read our comprehensive article. "33 Crucial Benefits of Strategic Partnerships & Collaborations: What You Are (Probably) Missing Out"
The importance of a 60-second partnership pitch
A 60-second partnership pitch is a brief and concise presentation that summarizes the key points of your partner program in a short amount of time. It is an opportunity to quickly communicate the value and benefits of partnering with your company, and to persuade potential partners to take the next step in the partnership process. The importance of a 60-second partnership pitch lies in its ability to capture the attention of potential partners and effectively communicate your message in a limited time frame. A well-crafted 60-second pitch can be a powerful tool in the partnership development process, helping to build interest and generate leads. Additionally, being able to deliver a strong 60-second pitch can be a valuable skill to have in any business context, as it requires concise communication and the ability to persuade others effectively.
What you can cover in 60 seconds?
In just one minute, you'll need to be able to clearly articulate the purpose of your program, the benefits it offers to potential partners, and the requirements or expectations you have of those partners. Some key things you may want to cover in a 60-second partnership pitch include:
A clear, concise summary of your company and your partner program
The benefits of partnering with your company, such as increased revenue, access to new markets, or complementary products or services
The types of partnerships you are looking for and the criteria you have for selecting partners
Any requirements or expectations you have of potential partners, such as minimum sales thresholds or specific types of products or services they need to offer
Any case studies or success stories you can share to illustrate the value of your partner program
A clear call to action, inviting potential partners to learn more or take the next step in exploring a partnership with your company.
A step-by-step guide to craft a 60-second pitch
It's important to understand that the context and purpose of pitches vary depending on their length. For example, a one-minute pitch will have different goals and focus than, a 3-minute pitch and a 20-minute pitch. To help you navigate this process, we have split our guide into 3 articles, each covering a different length of the pitch. In this article, we will focus on the benefits and basics of a 60-second partnership pitch. If you want to learn more about pitching partnerships in general, be sure to check out our The Ultimate Guide of "How to Pitch Your Partner Program" for Closing Big Deals. Now, let's dive into the tips for delivering a successful 60-second pitch.
Identify your main goal: What do you hope to achieve through this partnership pitch? Is it to secure funding, generate leads, or increase brand awareness? Clearly define your goal before you start developing your pitch.
Research your audience: Who are you pitching to? Understanding your audience is crucial to crafting a successful pitch. Research their industry, needs, and goals to tailor your pitch to their interests.
Create a compelling hook: In 60 seconds, you need to grab your audience's attention and keep them engaged. Start with a hook that captures their attention and sets the stage for your pitch.
Highlight the benefits: Clearly articulate the benefits of partnering with your company. What value will your audience get from this partnership? Focus on their needs and how your company can help them achieve their goals.
Share relevant data and case studies: Use data and case studies to support your pitch and show your audience that you are a reputable and reliable partner.
End with a call to action: Finish your pitch with a strong call to action. What do you want your audience to do next? Set up a meeting, request more information, or sign a partnership agreement? Make it clear and easy for them to take the next step.
Here are 3 examples of a 60-second partnership pitch:
"Hello, my name is [Name] and I represent [Company]. We specialize in [Industry] and have helped [Number] businesses increase their [Metric] by [Percentage] through our [Product/Service]. Our partnership program offers [Benefit 1], [Benefit 2], and [Benefit 3] to companies like yours. We have a track record of success, as demonstrated by our case study with [Company], where we increased their [Metric] by [Percentage] in just [Timeframe]. We believe a partnership with us could bring similar results for your company. Can we schedule a meeting to discuss this further?"
Hi, my name is [Name] and I'm the [Position] at [Company]. We specialize in [What your company does] and have a strong track record of [Achievements or successes]. We are looking to partner with companies that share our vision of [Your company's mission or values]. We believe that by working together, we can [What you hope to accomplish with this partnership].
Hello, I'm [Name] from [Company] and we offer [What your company does]. We've had great success in [Achievements or successes] and are eager to collaborate with like-minded organizations. Our goal is to [What you hope to accomplish with this partnership] and we believe that by partnering with [Company], we can make that a reality.
After the 60 sec pitch
After pitching your partnership, there are a few things you can do to follow up and increase your chances of success:
Follow up with any materials or information that were requested during the pitch.
Ask for feedback on your pitch, and be open to making adjustments or improvements based on this feedback.
Always approach a partnership pitch with professionalism and respect. This includes being timely in your responses, being open to feedback, and following through on any commitments you make.
If you don't hear back from the potential partner, it's okay to send a polite follow-up email or message to inquire about their interest.
If you receive a positive response, be prepared to move forward with the next steps of the partnership process, such as negotiating terms and creating a contract.
Keep in touch with the potential partner and continue to nurture the relationship, as this will help to build trust and strengthen the partnership over time.
Gradually seek opportunities to pitch longer versions
After pitching a 60-second partnership pitch, it can be helpful to gradually work towards longer versions of the pitch. This can allow you to delve deeper into the details and benefits of your partnership program, and give potential partners a more comprehensive understanding of what you have to offer. One way to do this is to start by practicing 3-minute pitches, and then gradually work up to longer versions as you become more comfortable and confident in your delivery. It's important to remember to always focus on the most relevant and compelling points, and to tailor your pitch to your audience to ensure that it resonates with them. Additionally, it can be helpful to seek feedback from trusted colleagues or mentors to help you refine your pitch and improve your skills. If you would like to learn more about how to pitch longer please check particular articles
Here are our comprehensive guides 3 minutes of pitch and 20 minutes of pitch
"We are a software company that specializes in CRM solutions for small businesses. We think our software would be a great fit for your marketing agency, as it would help your clients better track and manage their customer interactions. We propose a partnership where we provide our software to your agency at a discounted rate, and in exchange, your agency promotes our product to your clients."
"Our company produces high-quality organic snacks, and we believe a partnership with your health and wellness brand would be mutually beneficial. We propose a co-branded line of snack products that could be sold in your retail locations and online store. In addition, we would be happy to contribute content to your blog or social media channels to promote the partnership."
"We are a leading provider of cloud-based project management software. We think a partnership with your consulting firm would be a great fit, as our software could help your team streamline project delivery and improve efficiency. We propose a pilot program where your team can test our software for free for a set period of time, with the option to purchase a full license after the pilot period ends."
"Our company specializes in creating personalized, on-demand video content for businesses. We believe a partnership with your event planning company could be a win-win, as our video content could help you enhance the virtual event experience for your clients. We propose a partnership where we provide discounted video production services to your company, and in exchange, you promote our services to your clients."
"We are a social media marketing agency with a strong focus on Instagram. We think a partnership with your fashion brand would be a great fit, as our expertise in Instagram marketing could help you reach a larger audience and drive sales. We propose a partnership where we manage your Instagram account and create content for a set period of time, with the option to renew the partnership after the initial term ends."
"We are a design firm that specializes in creating custom branding and marketing materials for small businesses. We think a partnership with your coworking space would be a great fit, as our services could help the businesses that rent space from you stand out in a crowded market. We propose a partnership where we provide discounted design services to businesses that rent space from you, and in exchange, you promote our services to your clients."
"Our company is a leading provider of online education courses. We think a partnership with your professional association would be a great fit, as our courses could help your members stay up to date on industry trends and advance their careers. We propose a partnership where we offer a discounted rate on our courses to your members, and in exchange, you promote our courses to your members and on your website."
"We are a B2B e-commerce company that specializes in supplying office equipment and supplies. We think a partnership with your accounting firm would be a great fit, as our product selection and competitive pricing could help your clients save money on office expenses. We propose a partnership where we provide a discount to your clients on their first order, and in exchange, you promote our company to your clients."
"We are a digital marketing agency with a focus on SEO and content marketing. We believe a partnership with your law firm would be mutually beneficial, as our services could help you attract more clients and establish your firm as a thought leader in your industry. We propose a partnership where we manage your website and create content for a set period of time, with the option to renew the partnership after the initial term ends."
Practice, Practice, Practice, and... you guessed it, Practice!
Practicing your 60-second partnership pitch is crucial for success. By repeatedly going through the pitch, you can identify and address any weaknesses or areas for improvement. Additionally, practicing helps to build your confidence and delivery skills. Also, practicing your 60-second partnership pitch is essential to perfecting your delivery and increasing your chances of success. By rehearsing your pitch and seeking feedback, you can fine-tune your message and better articulate the benefits of your partner program.
It's also important to be flexible and open to adjusting your pitch based on the audience and the specific situation. As you practice, try to vary your delivery and incorporate different storytelling techniques to keep your pitch engaging and memorable. With enough practice, you will be able to deliver a compelling 60-second partnership pitch that effectively conveys the value of your program and inspires others to collaborate with you. Here are some tips for practicing your 60-second partnership pitch:
Use a timer to keep track of the length of your pitch and ensure that you stay within the allotted time.
Record yourself or practice in front of a mirror to get a sense of your body language and delivery.
Seek feedback from colleagues or trusted advisors and make any necessary adjustments based on their suggestions.
Practice in front of a mock audience or in a simulated pitch setting to get a sense of how your pitch will be received.
As you practice, pay attention to your pacing and tone, as well as any specific points that may need more emphasis or clarification.
By putting in the time and effort to practice your 60-second partnership pitch, you can increase your chances of success and confidently pitch your partner program to potential collaborators.
Pitching your partner program is an important step in securing successful collaborations. In conclusion, a 60-second partnership pitch is a quick and effective way to introduce your partner program and its benefits to potential collaborators. By clearly communicating the value you bring to the table and how a partnership can benefit both parties, you can set the stage for a successful collaboration. Practice makes perfect, so it's important to take the time to rehearse your pitch and seek feedback from colleagues and mentors. By following these tips and staying up-to-date on industry trends and developments, you can increase your chances of securing partnerships and growing your business.
At Openforco, we are dedicated to helping our partners succeed, which is why we offer resources such as the "Connect & Collaborate Workshops" and partnership pitch events to support your partnership development efforts.
Consider joining our growing community!
Openfor.co is a partnership development company that offers an exclusive community of 3000 people and organizations who supports each other, collaborate, and grow together. We help business reduce their operational cost, and increase their revenues with partner program development. So if you would like to grow your business by partnering with other complementary businesses join our community!