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How to pitch your collab in 20 minutes a.k.a "the meeting pitch" with an outline!

Updated: Feb 14, 2023

The 20-minute partnership pitch a.k.a "the meeting pitch" is an essential tool for businesses looking to establish long-term, mutually beneficial relationships with other companies or organizations. This type of pitch allows you to dive deeper into the details of your partnership program and offer a more comprehensive understanding of what you have to offer to potential partners. Happy pitching!

By taking the time to carefully craft and practice your 20-minute pitch, you can increase your chances of success and build strong partnerships that can benefit both parties. Just remember to always focus on the most relevant and compelling points and tailor your pitch to your audience to ensure that it resonates with them.

  • The opportunity to delve deep: A 20-minute pitch allows you to go beyond just the surface-level details and really get into the nitty-gritty of your partnership program. This means you can provide a more comprehensive overview of what you have to offer, and explain the benefits of your partnership in greater detail.

  • Time to address questions and concerns: With a longer pitch, you'll have more time to address any questions or concerns that potential partners may have. This can help to build trust and establish a stronger foundation for your partnership.

  • The chance to build a relationship: A 20-minute pitch is an opportunity to build a relationship with your potential partners. You'll have more time to connect on a personal level, share your company's values and vision, and show your enthusiasm for the partnership.

  • A 20-minute pitch can also be a good way to showcase any relevant case studies or success stories that demonstrate the value of your partnership program.

  • More room for negotiation: A longer pitch also provides more room for negotiation. You'll have more time to discuss the specifics of the partnership, such as the terms and conditions and work towards a mutually beneficial agreement.

  • Finally, a 20-minute pitch can be an effective way to demonstrate your company's commitment to building strong partnerships

To start

To develop a 20-minute partnership pitch, start by expanding your 3-minute pitch. (Check out our comprehensive guide on How to pitch your collab in 3 minutes - Comprehensive guide with an example script template!) This means taking the structure from your shorter pitch harmonizing with feedback and the learning from practicing many times and expanding upon them to provide more detail and context.

Here are a few steps to follow when building a 20-minute partnership pitch:

  1. Begin by reviewing your 3-minute pitch and identifying areas that can be expanded upon. These might include your company's background, the problem your company solves, your target market, and your competitive advantage.

  2. Take your 3-minute pitch and start filling in more detail and context for each section. This could include adding in more data and examples to support your points, or explaining your product or service in more depth.

  3. Consider adding in additional elements to your pitch, such as customer testimonials or case studies, to further illustrate the benefits of your partnership program.

By following these steps and investing the time and effort into developing a strong 20-minute partnership pitch, you can set yourself up for success in securing new partnerships and collaborations.

If you would like to learn the general benefits, and basics of how to pitch your partnership and partner programs in general check our article: The Ultimate Guide of "How to Pitch Your Partner Program" for Closing Big Deals

A step-by-step guide to craft a 20-minute pitch

It's difficult to identify the top three most important things to cover in a pitch, as the content of a pitch will depend on the specific goals and audience of the pitch. However, some general tips for crafting a successful long pitch include:

  1. Clearly articulate the problem that your product or service solves, and explain how it addresses the needs of your target market.

  2. Highlight the unique value proposition of your product or service, and explain how it differentiates from competitors in the market.

  3. Share relevant data or case studies that demonstrate the effectiveness of your product or service, and provide evidence of its value to potential partners.

  4. Communicate the benefits and requirements of your partner program, and outline the opportunities for collaboration and mutual success.

  5. Discuss your company's vision and growth plans, and explain how a partnership with your company can support the goals of your potential partners.

  6. Be open to negotiation and be prepared to address any objections or challenges that may arise during the pitch.

Ultimately, the most important thing is to tailor your pitch to your specific audience and to clearly communicate the value that your product or service can bring to their business. From now on let's have look at how to crate 20-minute pitch:

  1. Start by reviewing your 3-minute pitch and the feedback you received on it. Take note of the areas that you can expand upon and the points that resonated with your audience.

  2. Begin by introducing your company and its mission. Provide some background information and context for your potential partners to understand the values and goals of your organization.

  3. Describe the problem that your company solves and the value it brings to your target market. This is an opportunity to showcase your competitive advantage and explain why your product or service is unique in the market.

  4. Next, introduce your partner program and the benefits it offers to your potential partners. This is a good opportunity to delve into the details of your ask and offer, and explain how your partnership can help both parties achieve their goals.

  5. Use data and case studies to support your pitch and provide evidence of your company's success. This can help to build credibility and trust with your potential partners.

  6. Outline the next steps for moving forward with the partnership, including any required approvals or contracts. Make sure to clearly communicate what you need from your potential partners and what you are willing to offer in return.

  7. Practice your pitch and seek feedback to refine and improve it. This is especially important for a longer pitch, as it will give you the opportunity to fine-tune your delivery and ensure that you are covering all of the most important points.

  8. Consider using visual aids, such as slides or demos, to help illustrate your points and keep your audience engaged.

  9. Be open to negotiation and flexibility. Your potential partners may have questions or concerns, and it's important to be able to address them and adapt your pitch as needed.

  10. Stay up-to-date on industry trends and developments. This will help you to tailor your pitch to your audience and ensure that you are offering relevant and valuable partnership opportunities.

How many slides should you use?

The number of slides you should use for a 20-minute partnership pitch will depend on the content you need to cover and the length of each slide. As a general rule, you should aim to have at least one slide per minute of the pitch. This means that for a 20-minute pitch, you should have at least 20 slides.

However, it's important to keep in mind that the number of slides is just a guideline, and you should adjust the number of slides to fit your specific needs. For example, if you have a lot of complex information to cover, you may need more slides to do so effectively. On the other hand, if you have shorter sections of the pitch, you may be able to cover them in fewer slides. Ultimately, the goal should be to create a pitch that is visually appealing and easy to follow, while also providing all the necessary information to your audience.

To create visual progression on slides in a 20-minute partnership pitch, you can use a few different techniques:

  • Use a consistent design and hierarchy: By using the same font, color scheme, and layout throughout your slides, you can create a cohesive look that helps to guide your audience through your presentation. Use headings, subheadings, and bullet points to organize your content into logical sections. This will help your audience follow along and understand the key points you are making.

  • Use a progression bar in the design: Using a progression bar in the design of your slide deck can be an effective way to help your audience track the progression of your presentation. This can help ensure they don't lose focus or get lost in the content. A progression bar can be as simple as a colored line or bar that moves across the bottom of each slide as you progress through your presentation. It's essential to consider the style and branding of your company when choosing a progression bar and to use it consistently throughout your presentation to help keep your audience engaged and on track.

  • Storytelling is an important aspect of longer presentations, including partnership pitches, because it helps to engage the audience and make the information more memorable. A good story can help to illustrate a point or concept and make it more relatable to the listeners. It can also help to break up the presentation and keep the audience interested and engaged throughout. When incorporating storytelling into your presentation, it's important to choose a story that is relevant to your topic and to your audience and to structure it in a way that is clear and easy to follow. It's also important to practice and rehearse your story so that it flows naturally and feels authentic.

How to create a script?

Scripting or bullet-pointing the script of your pitch can be a helpful tool, especially for beginners. It allows you to organize your thoughts, identify the key points you want to convey, and practice delivering your pitch in advance. By outlining the benefits of your partnership program in a clear and concise manner, you can ensure that you stay on track and make the most of your time. Additionally, having a script or bullet points can help you anticipate and address any potential objections or questions that may come up during the pitch. Overall, scripting or bullet-pointing your pitch can help you deliver a more polished and professional presentation. To start scripting a 20-minute-long partnership pitch, consider the following steps:

  1. Begin by reviewing the goals of your pitch and the key points you want to convey to your potential partners. This will help you focus your pitch and ensure that you stay on track.

  2. Next, create an outline of your pitch, breaking it down into sections that cover different aspects of your partnership program. This could include an introduction to your company, a description of the problem your company solves, details about your target market, and information about your competitive advantage.

  3. As you build out your outline, be sure to include any relevant data or case studies to support your points. This could include statistics, customer testimonials, or examples of successful partnerships.

  4. Once you have a rough outline of your pitch, start writing the actual script. Focus on using clear, concise language and structuring your points in a logical order.

  5. Practice your pitch several times to ensure that it flows smoothly and that you are able to deliver it with confidence. Consider seeking feedback from colleagues or mentors to help you refine your pitch and improve your delivery.

Here is an Example Script for a 20-minute pitch

It's important to note that the script below is tailored to specific usage scenarios. There is no one-size-fits-all approach, and most companies may not need the entire script. If you do choose to use it in its entirety, be sure to adjust it to fit within the time frame.

  • Introduction: "Hi, my name is [Your Name] and I am the [Your Title] at [Name]. We are a [Industry] company that is dedicated to [Mission]. Our goal is to [Problem You Solve] for our [Target Market]."

  • Background, mission, the problem we are solving: "At [Name], our mission is to [Mission]. We have been in business for [Number of Years] and have already helped [Number] of [Target Market] achieve [Goal]."

  • "One of the main problems that our [Target Market] face is [Problem]. That's where [Name] comes in. We offer a [Product/Service] that [Solution to Problem]."

  • Your target market and USP: "Our target market is [Target Market]. We have already seen success with this group and are excited to continue serving them and help them achieve their [Goal]."

  • "What sets [Name] apart from other [Industry] companies is our [Unique Selling Proposition]. This allows us to offer a [Benefit] that our competitors can't match."

  • Opportunity: Outline the specific opportunities for collaboration between [Company X] and [Company Y], and mention that you are open to discussing further

  • Discuss the potential benefits of this opportunity for both companies

  • Provide data or case studies to support the potential value of this opportunity

  • Partner program details: "We believe that a partnership with [Name] would be a great opportunity for both of our companies. We are excited to explore the possibilities and see how we can work together toward [Goal]. "Our program is designed to [state purpose of the program]. We offer our partners [list benefits of the program], which includes [specific benefit] and [specific benefit]. In terms of requirements, we ask that our partners [list requirements]. We believe that this partnership will be mutually beneficial for both of our companies. [Company name] has a track record of success with similar partnerships, and we believe that we can bring value to your company as well."

  • [Company name] is committed to supporting our partners in all aspects of marketing and sales. We offer a range of co-branded materials, including brochures, presentations, and website banners, to help our partners promote [product/service] to their own customers. Additionally, we collaborate on joint marketing campaigns, such as webinars and trade show appearances, to reach a wider audience and generate leads. To ensure that our partners are well-equipped to sell [product/service], we also provide sales training and support to help them understand the features and benefits of our offering. We believe that by working together, we can drive more success for both our companies.

  • [Company] is dedicated to providing top-notch technical support to our partners. We offer a variety of resources to ensure that our partners have the support they need to succeed. This includes access to our API documentation, integration support, and developer resources. We are committed to working closely with our partners to ensure that they have the tools and support they need to succeed. Whether it's answering questions about our platform or providing guidance on how to integrate with our technology, we are here to help.

  • At [name], we value collaboration and co-innovation with our partners. We believe that by working together, we can create better products and services for our mutual customers. Some examples of collaboration and co-innovation opportunities that we offer include joint R&D projects, co-branded products, and shared intellectual property. We are always looking for new ways to partner with companies that share our vision and values, and we believe that our collaborative approach is key to our success.

  • Ask & Offer statement: Outline the specific asks and offers that [Company X] is proposing as part of this partnership

  • Discuss the benefits and requirements of our partner program for [Company Y]

  • Be open to negotiation and flexibility in order to arrive at a mutually beneficial agreement [Your company name] is looking to partner with companies that share our commitment to innovation and customer satisfaction. We offer a range of benefits to our partners, including access to our cutting-edge technology, marketing support, and dedicated account management. In return, we ask for [insert specific ask, such as a percentage of sales or a referral fee].

  • We believe this partnership will be mutually beneficial and look forward to exploring opportunities to work together. We are excited about the potential for a partnership with [partner company name] and believe that together we can [potential benefits of partnership]. Thank you for considering us as potential partners."

  • Conclude the meeting Recap the main points of the presentation and the potential value of this partnership for both companies

  • Thank [Company Y] for considering a partnership with [Company X]

  • Invite questions and discussions to further explore the potential for collaboration.

After the 20-minute pitch

The changes are if you are doing 20 minutes pitch it means you are in a meeting on partnership evaluation, and will probably lead to a longer discussion. So it is important to follow up with the potential partner to discuss the next steps and any remaining questions or concerns. This could involve sending a summary of the meeting and any agreed-upon action items, as well as addressing any outstanding issues or concerns that were raised during the meeting. It may also be helpful to schedule another meeting or call to further discuss the partnership and move forward with negotiations if both parties are interested. It is important to stay in communication with the potential partner and be responsive to their needs and concerns in order to build trust and establish a strong foundation for the partnership.

Revisit your 60-second pitch to 3 minutes 20 minutes pitches regularly!

It is important to revisit your 60-second, 3-minute, and 20-minute pitches regularly to ensure that they are up-to-date and relevant. As your company grows and changes, your pitches should evolve to reflect these changes.

Additionally, as you receive feedback and learn from previous pitches, you can make adjustments to your pitches to improve their effectiveness. By revisiting your pitches regularly, you can ensure that you are presenting the most compelling and accurate information to potential partners. Such as, it allows you to stay up-to-date on industry trends and the latest developments in your field, which can help you to better tailor your pitch to your audience and make it more relevant and compelling.

Lastly, revisiting your pitches gives you the opportunity to rethink and improve some of the most vital agendas of your company, such as your value proposition, unique sales proposition, target audience, and so on. By regularly revisiting your pitches, you can ensure that they are always fresh, relevant, and effective in helping you to build strong, mutually beneficial partnerships. So, it's always a good idea to review and update your pitches on a regular basis.

To help you navigate this process, we have split our guide into 3 articles, each covering a different length of the pitch as follows:


Great job making it to the end of our guide on how to pitch your collaboration in 20 minutes! By now, you should have a solid understanding of the importance of crafting a well-thought-out, compelling pitch for meetings with potential partners. You should also have a clear outline of what to include in your pitch, from your company's background and mission, to the details of your partnership program, and your ask and offer. Remember to practice your pitch regularly to ensure that you are confident and comfortable with your delivery, and seek feedback from trusted colleagues or mentors to help you refine your pitch and improve your skills. With these tips in mind, you'll be well on your way to closing big deals and building successful, mutually beneficial partnerships. As always happy partnering!

At Openforco, we are dedicated to helping our partners succeed, which is why we offer resources such as the "Connect & Collaborate Workshops" and partnership pitch events to support your partnership development efforts.

Consider joining our growing community! is a partnership development company that offers an exclusive community of 3000 people and organizations who supports each other, collaborate, and grow together. We help business reduce their operational cost, and increase their revenues with partner program development. So if you would like to grow your business by partnering with other complementary businesses join our community!



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